MINISTRY OF TOURISM

• 46.1. SWADESH DARSHAN
• • To position tourism as a major engine of economic growth and job creation;
• • Develop circuits having tourist potential in a planned and prioritized manner;
• • Promote cultural and heritage value of the country to generate livelihoods in the identified regions;
• • Enhancing the tourist attractiveness in a sustainable manner by developing world class infrastructure in the circuit /destinations;
• • Follow community-based development and pro-poor tourism approach;
• • Creating awareness among the local communities about the importance of tourism for them in terms of increased sources of income, improved living standards and overall development of the area.
• • To create employment through active involvement of local communities
• • It is central sector scheme in which Ministry of Tourism is developing critical tourism infrastructure in the country in a sustainable and inclusive manner to make India into a world class tourist destination.
• • The focus under the scheme is to develop public facilities like last mile connectivity, Tourist reception Centers, Way side Amenities, Solid Waste Management, Illumination, Landscaping, parking etc. where Private Sector is not willing to invest.
• • The Scheme is 100% centrally funded and efforts are made to achieve convergence with other schemes of Central and State Governments and also to leverage the voluntary funding available for Corporate Social Responsibility (CSR) initiatives of Central Public Sector Undertakings and Corporate Sector.
• • Under the scheme, fifteen thematic circuits have been identified, for development namely: North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit, Ramayana Circuit, Heritage Circuit, Sufi Circuit and Tirthankar Circuit.
• • Tourist Circuit is defined as a route having at least three major tourist destinations which are distinct and apart.
• • Recently, First Tribal Circuit Project under Swadesh Darshan Scheme was inaugurated in Chhattisgarh 
• 46.2. NATIONAL MISSION ON PILGRIMAGE REJUVENATION AND SPIRITUAL AUGMENTATION DRIVE (PRASAD) SCHEME
• • Integrated development of pilgrimage destinations in a planned, prioritised and sustainable manner to provide complete religious tourism experience.
• • Harness pilgrimage tourism for its direct and multiplier effect upon employment generation and economic development.
• • Enhancing the tourist attractiveness in a sustainable manner by developing world class infrastructure in the relegious destinations;
• • Promote local art, culture, handicraft, cuisine, etc.
• • Recently, Centre has included Gangotri and Yamunotri in Uttrarakhand, Amarkantak in Madhya Pradesh and Parasnath in Jharkhand in the scheme.
• • The scheme aims at infrastructure development such as entry points (road, rail and water transport), last mile connectivity, basic tourism facilities like Information/ Interpretation Centers, ATM/ money exchange, eco-friendly modes of transport etc.
• • For components within public funding, Central Government will provide 100% fund.
• • For improved sustainability of the project, efforts shall be made to involve PPP and CSR as well. 
•  46.3. ADOPT A HERITAGE/APNI DHAROHAR APNI PEHCHAN PROJECT
• • Develop basic tourism infrastructure in and around heritage monuments
• • Inclusive tourist experience for heritage site / monument or tourist site.
• • Promote cultural and heritage value of the country to generate livelihoods of local communities of respective heritage site / monument/ tourist site.
• • Enhance the tourist attractiveness in a sustainable manner
• • It is a unique endeavour of Ministry of Tourism in close collaboration with Ministry of Culture and Archaeological Survey of India (ASI)
• • It aims to involve public sector companies, private sector companies and corporate citizens/individuals to take up the responsibility for making heritage and tourism more sustainable through development, operation and maintenance of world-class tourist infrastructure and amenities at the Indian heritage sites.
• • The project primarily focuses on development and maintenance of world-class tourist infrastructure and amenities.
• • Create employment through active involvement of local communities.
• • Harness tourism potential for its multiplier effects in employment generation and economic development.
• • Develop sustainable tourism infrastructure.
• • No fund is given by Ministry of Tourism. The legal status of the monument does not change after adoption.
• • These companies will be the future ‘Monument Mitras’ who would associate pride with their CSR activities.
• • The Project envisages limited ‘access’ to non-core areas and ‘no handing over of monuments’ are involved. 
• 46.4. PARYATAN PARV
• To propagate the message of ‘Dekho Apna Desh’, with the aim to encourage Indians to visit various tourist destinations in the country and also to spread the message of ‘Tourism for All’.
• • Components of Paryatan Parv
• o Dekho Apna Desh: It will encourage Indians to visit their own country. It will include video, photograph and blog competitions visited during event, stories of India through Travelers’ Eyes to promote tourism.
• o Tourism for All: It will promote tourism events at sites across all States in country. These will mainly be People’s events with large scale public participation. The activities at these sites will include Cultural Programmes of Dance, Music, Theatre, Tourism Exhibitions showcasing culture, cuisine and handicrafts and handlooms etc.
• o Tourism & Governance: It will have interactive sessions and workshops with stakeholders on varied themes like Skill Development in Tourism Sector, Innovation in Tourism, and Developing Rural Tourism in locations near established destinations.
• • India Tourism Mart: The Tourism Ministry in partnership with the Federation of Associations in Indian Tourism and Hospitality (FAITH) organized the first ever ITM in 2018 (second in 2019) during Paryatan Parv. It provided a platform to different tourism stakeholders for interacting and conducting business with foreign buyers. 
• 46.5. OTHER SCHEMES
• Incredible India 2.0 Campaign
• • The new campaign has been launched with the objective of doubling tourism traffic from both foreign and domestic tourists.
• • It marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product specific creatives, with greater focus on digital presence and social media.
• • The Campaign is being released in the prime existing markets as well as important potential markets. Niche tourism products like Heritage Tourism, Adventure Tourism, Cruise Tourism, Rural Tourism, Wellness & Medical Tourism, MICE, Golf, etc. are being promoted through the Incredible India 2.0 Campaign.